KTA 3 Traditional and virtual marketing (RAG)

 

Task 1:

BBC:

1. Traditional methods

TV Advert: 

Billboard Adverts: 

Uses fun color schemes and interactive displays to appeal to a younger and therefore more diverse audience. The fact that the BBC iPlayer logo is black and pink means that the first billboard advert not only uses the house style colors but is about the new shows on the platform.

2. Digital Methods/ Viral marketing 

BBC iPlayer Adverts:

BBC Sounds Advert:

The use of a diverse range of people shown through age, gender and nationality connotes that the apps are diverse and modern. As well as this the color schemes and shape patterns especially in the BBC Sounds advert connotes the content as being unique and contemporary and using a middle range music personality suggests their influence. 

Task 2: