LO2: Traditional and virtual advertising

Traditional methods

• Billboards/ poster
• Radio
• Newspaper
• Television adverts 
• Cinema especially for films

These traditional methods are all still used today by conglomerates becausee they have the money or revenue streams from the products by their subsidiaries. This suggests that they are astronomically expensive (£100,000s of pounds.) Why companies still use the traditional methods even though they're very expensive is because they target a mass audience. 

Digital methods/viral marketing (distributed online)

One difference digital targets or can reach a wider audience 

• Website 
• Social media
• Streaming platforms

One advantage of digital is that it is cheaper and quicker than traditional. 

Technological Convergence - Converge i.e. coming together, how technology has come together to one place, multi functional -> Console, Mobile phone. Technological convergence <-> Web 2.0. The best example of technological convergence is Web 2.0 as you can advertise on it, different apps that allow you to create and distribute things such as Facebook (create a post send it), you can communicate, can access TV, Film, Video Game, and radio content + posters. 

Blackbox devices - Black was the cheapest colour to produce therefore the default or first options for devices was black. 

Digital Native - Native born there/come from. therefore a digital native is someone who has grown up with or around these technological advancements, this encompasses people in the age group of 16-30.

Digital Migrant/Immigrant - 35+ would be a digital immigrant as they would have had to learn and adapt to the new technologies. 

Henry Jenkins (2006) and (2008) we now live in a convergence culture i.e. its part of our way of life, its how we live.... Synergy. 

Tim Burner's Lee created the WWW in 2004.

Above the line (mass media/audience)

• Billboards
• Cinema 
• Radio especially national radio
• Social Media 

Above the line can include digital and non-digital methods. Above the line is more expensive as it aims at a much bigger mass audience. However it is also very effective. 

Below the line advertising targeting a very specific (personalised/niche/demographic) it is advertising that is directed to an individual. 

• Advert in a niche magazine such as a hobby magazine. 
• Digitally and virtually personalised banners or pop up adverts i.e. booking tickets for a music gig then an advert for a music artist or instruments comes up on another site.
• Suggested posts on social media - it is a post that is specifically directed to you after you have looked at something on social media or another site beforehand.