LO4: Understand the target audiences of media products
Demographics:
Age Ethnicity Gender Class Status Hobbies Interests Lifestyle
BBC Radio 1 and BBC Radio 4:
BBC Radio One Schedule:
Age - 15-29
Ethnicity - Everyone
Gender - mixed
Class Status: middle class
BBC Radio One Schedule:
BBC Radio Four Schedule:
Age : 35-54 ABC1 average listener is 56
BBC Three and BBC Two:
BBC Three Schedule:
16-34-year-old covering all genres including comedy, drama, current affairs and animation series. The television channel closed down in 2016 and was replaced by n online-only BBC Three streaming channel.
BBC Two Schedule:
BBC Two is a mixed genre channel appealing to a broad adult audience with programme of depth an substance it should carry the greatest amount and range of knowledge-building programming of any BBC television channel.
RAJAR - Radio Joint Audience Research
BARB - Broadcasters Audience Research Board
What is BARB?
The Broadcasters Audience Research Board
What is their role?
BARB is the board for broadcaster audience research meaning they review the audiences of broadcasters such as BBC. They control TV broadcasting and broadcasters in the UK.
Find an example of advertisers, agencies or broadcasters who have used BARB's data to support planning of marketing campaigns?
The BBC, Sky, ITV, Channel Five and Channel Four have used BARB to determine what the overall viewership and categorization there is of the people that consume their shows.
BARB was formed in 1981 and are responsible for delivering the UK's television audience ratings for broadcasters such as BBC, ITV, and SKY.
Their research also focuses on:
Who is watching and who they are watching with?
What are they watching?
When are they watching?
Which screen are they watching on?
How did the content get to the screen?
Name the four different ways programmed are viewed:
TV Set, PC, Tablets, Smartphone
Which programme was viewed the most on smartphone, why do you think this is?
I'm a Celebrity... Get Me Out of Here! Has breaks with social media hashtags/links throughout the show meaning people will want to keep up to date with the forums and debates online, as well as this all the voting for the show is done online too.
Which channel showed programmes that are classed as 'political?'
BBC One
Which channel showed programmes that were more 'entertainment' based?
ITV
What is RAJAR?
Radio Joint Audience Research
What is their role?
They're in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.
Find an example of advertisers, agencies or broadcasters who have used RAJAR's data to support planning.
BBC Radio
RAJAR stands for Radio Joint Audience Research which was established in 1992 and is the official body in charge of measuring radio audiences in the UK. it is jointly owned by the BBC and the Radiocentre and half of the commercial sector.
RAJAR currently surveys over 300 individual stations broadcasting in the UK, of which 55 belong to the BBC. Or Ofcom-licensed stations can request to be measure by RAJAR
Mass audience means more people tuning in to radio and means that more radio channels will be signing up to join RAJAR.
To be able to access a radio station online, the radio station has to be RAJAR approved or verified. Meaning as more people move online (or at least access Radio online alongside traditional methods) more radio stations will seek to be RAJAR approved in order to move online too. As well as this smaller or outdated radio stations would be more inclined to create an app version to access their content on, which again, would require RAJAR verification.
JOHN HARTLEY (1985)
AUDIENCE REPRESENTATION
Hartley believes that institutes produce 'invisible fictions' of the audience that allows them to get a sense of who they must enter relations with meaning they must know their audience to target them effectively.
Brief:SONY are releasing a new comedy film starring Dwayne Johnson, where he plays an international spy that gets sacked. Therefore, he must find a 'normal job' whilst mysterious things are happening to his former work colleagues. The target audience for this new film is 15+.
DENIS MCQUAIL (1987)
USES AND GRATIFICATIONS
McQuail identified four categories that give an insight into why audiences use and interact with media products.
1. ESCAPISM - Media products help people escape reality.
2. SURVEILLANCE - People use media products to help them find information.
3. PERSONAL RELATIONSHIPS - Using media products as talking points
4. PERSONAL IDENTITY - Media products are used as a means of shaping their own 'subcultural identity'
Escapism: Takes place in a past time-period in history, in the BC’s as throughout there are only small wood cabins and villages shown except for the grand structures made by giants, in the honor of gods or by dwarfs. Also is in a fictional Universe or alternate reality where gods and mythology are real I.e., Greek Mythology, Norse Mythology, Monsters, Dwarves etc. It also is escapism because you play as a god who has inhuman strength, speed, resistance as well as strategy.
Surveillance:The game educates and teaches about different Mythologies and cultures going into in-depth material as far as diary entries, drawings, images, accurate burial routines, housing, and lifestyles. As well as different combat skills, weapons and even hunting techniques, which again are historically accuratealongsideteaching the player the aspects of the game working into the story.
Personal Relationships: Interesting and unique talking piece with people also gives insight on unfamiliar cultures, time periods as well as teach about the grief and loss of a mother and a wife to both the characters and the emotional journey the go on which, for someone who has not experienced grief directly will soon understand what it feels like firsthand and be able to sympathise with people.
Personal Identity:Teach about family through the father-son-bond of Kratos and Atreus and might make people feel ideal self/partner if they have lost a parent or have a difficult bond with their father for some reason. It also allows people to get a feel for the outdoors and the Nordic environment, hunting or zoology, and the unique kind of orchestral music present throughout the game which alongside the actual instrumental side also has a large choral aspect which may get people interested in choir or make them feel verisimilitude if they already are in a choir.
Sherlock TV Series
What is the programme about?
The character development and friendship between Sherlock Holmes and John Watson and their adventures they have along the way. The show takes two different aspects at the start it is mainly John's however as the show progresses it turns more towards a steady change between both John and Sherlocks.
What is the genre?
the show encompasses many genres but is best described as a crime drama with thriller and comedy elements.
Male Characters:
Sherlock Holmes (Benedict Cumberbatch)
John H. Watson (Martin Freeman)
Mycroft Holmes (Mark Gatiss)
Inspector Greg Le Strade (Rupert Graves)
Professor Moriarty (Andrew Scott)
Charles Augustus Magnussen (Lars Mikkelsen)
D.C Anderson (Jonathan Andris)
Jeff/The Taxi Driver (Phil Davis)
Culverton Smith (Toby Jones)
Female Characters:
Mary Marston (Amanda Abbington)
Molly Hooper (Louise Brealey)
Mrs Hudson (Una Stubbs)
Irene Adler (Lara Pulver)
Sgt Sally Donovan (Vinette Robinson)
Lady Smallwood (Lindsay Duncan)
Eurus Holmes (Sian Brooke)
Sarah (Zoe Stelford)
Jeanette (Oona Chaplin)
Ellie (Tanya Moodie)
Helen (Siobhan Hewlett)
Janine (Yasmin Khan)
Heroic Protagonist: Sherlock Holmes
Antagonist: Jim Moriarty/Main Antagonist: Eurus Holmes
Princess/prince character: John H. Watson
Different Ethnicities:
Irene Adler - American
Sgt Donovan - Jamaican-British
Jeanette - Spanish-Swiss
Ellie - Canadian-British
Eurus Holmes - Welsh-British
Charles Augustus Magnussen - Danish
Jim Moriarty - Irish
Janine - Pakistani and Anglo-Irish
Action Scenes:
The Blind Banker - Sherlock gets attacked and strangled to unconsciousness by an unknown assailant whilst searching for clues. A civilian that was part of the case is killed on watch of John and Sherlock they then attempt to chase down the same assailant and shots are fired. Sherlock goes looking for clues once again on his own and is once again attacked this time he triumphs and escapes. John and his date for the night are kidnapped by The Black Lotus which is a Chinese gang (connoting danger.) They are then forced at gun point to take part in a 'show' that unless John (who is mistaken for Sherlock) tells them what he knows his date will be decapitated by an arrow through a weighted system that slowly counts down with sand.
The Great Game - Throughout the episode Sherlock and John, working alongside the police and Le Strade get anonymous phone calls from random civilians (who are being forced to say what Moriarty tells them to) in different places around London. They have all been fitted with bomber jackets rigged to explode if Moriarty makes a call and detonates it. They keep succeeding with some slight ease until the format changes as the lady who calls is blind this time after they succeed, she tries to describe his voice which makes Moriarty detonate the vest which destroys a block of flats. At the end John is kidnapped by Moriarty and rigged like the others with a bomber vest, this time Moriarty shows himself then a gun wielding standoff begins between him and Sherlock.
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